Email warmup is a critical process for establishing a positive sender reputation before starting your cold email campaigns. Here's what you need to know:
Duration: Warm up your email accounts for at least 2 weeks before starting campaigns.
Initial Volume: Start with sending 10 warmup emails per day.
Gradual Increase: Over 1-2 weeks, increase to up to 30 warmup emails per day.
Balanced Approach: After the initial warmup period, maintain a good ratio of warmup to campaign emails. For example, 30 warmup emails and 30 campaign emails per day.
Daily Limit: Keep your total daily emails (warmup + campaign) to a maximum of 60 per email account.
Bulk Settings: Use bulk settings in your email tool to efficiently update multiple email accounts.
Continuous Process: Continue the warmup process even after starting your campaigns to maintain a good sender reputation.
By following these warmup practices, you'll establish a positive sending history with email providers, reducing the likelihood of your cold emails being flagged as spam. This process is essential for achieving good deliverability and ensuring your messages reach your prospects' inboxes.
Remember, patience during the warmup process pays off in better campaign performance and long-term email deliverability.
Pro Tip: Most email sending tools come with an automatic warmup feature. This makes it easy to gradually warm up your email accounts.