Verifying your leads before sending cold emails is a crucial step in maintaining good deliverability and campaign effectiveness. Here's why it's important and how to do it:
1. Why Verify:
- Reduces bounce rates, which can harm your sender reputation.
- Improves overall deliverability of your campaigns.
- Saves time and resources by focusing on valid contacts.
2. Verification Tools:
- Use reputable email verification services like:
3. Verify All Leads:
- Even if you've purchased "verified" leads, always re-verify them.
- Lists from sources like Apollo can become outdated quickly.
4. Process:
- Upload your list to a verification tool.
- Review the results and remove invalid or risky emails.
- Focus on emails marked as valid or low-risk.
5. Handling Results:
- Remove hard bounces and invalid emails from your list.
- Consider excluding "risky" emails as well.
- Keep your list clean and up-to-date.
6. Frequency:
- Verify leads before each campaign.
- Re-verify older lists before reusing them.
7. Cost vs. Benefit:
- While verification has a cost, it's far outweighed by the benefits of improved deliverability and sender reputation.
By consistently verifying your leads, you protect your sender reputation, improve your email deliverability, and increase the effectiveness of your cold email campaigns. This practice is essential for maintaining a healthy email outreach program and achieving better results from your efforts.