To improve deliverability and engagement, it's crucial to personalize your cold emails and use spintax to create variations. Here's how:

1. Personalization:

- Use available data like first name, company name, or job title.

- Incorporate AI-generated personalization if possible.

- Ensure personalization feels natural and relevant.

2. Spintax:

- Use spintax to create multiple variations of your email content.

- Format: {Variation 1|Variation 2} or {{RANDOM |Variation 1|Variation 2}}

- Aim to use spintax at least 3 times per email.

3. Why It's Important:

- Prevents emails from appearing as mass-sent promotional content.

- Reduces the likelihood of being flagged as spam.

- Creates a more personalized experience for each recipient.

4. Implementation:

- Use AI tools like Claude AI to generate spintax variations.

- Always review and adjust AI-generated content for accuracy and tone.

5. Check Preview:

- Always check the email preview to ensure personalization and spintax are displaying correctly.

6. Balance:

- Maintain a balance between personalization and general content.

- Ensure the email still makes sense with any combination of spintax variations.

By using personalization and spintax effectively, you can create emails that appear unique to each recipient, improving your deliverability and engagement rates. Remember, the goal is to make each email feel like a personal communication rather than a mass-sent message.